The Social Network: the ultimate brand identification film?

Facebook’s founder is unhappy with the content and tone of a new film about the company’s birth. Does he have a point?

It seems the makers of The Social Network have fallen foul of the company whose creation they document: Facebook, and – most significantly – its youthful founder, Mark Zuckerberg.

The New York Times reports  that Zuckerberg, a 26-year-old billionaire who now oversees an empire with profits of more than $800m a year, is concerned director David Fincher  and screenwriter Aaron Sorkin (of the West Wing) suggest his company’s birth to be the result of a series of betrayals by key personnel, including himself. He and his colleagues have apparently been in consultation with the makers of the movie, which stars Jesse Eisenberg as Zuckerberg, but have been unable to move the film in the direction they desire.

Much of The Social Network is based upon a book by journalist Ben Mezrich, The Accidental Billionaires, as well as court depositions from parties with whom Zuckerberg battled over the site’s origins (and with whom Facebook eventually settled). However, there are reportedly a number of scenes in the film which are embellishments, including a steamy sequence in which Sean Parker, the Napster co-founder who was heavily involved with Facebook’s early history, delivers dialogue while a pair of teenage girls offer partygoers lines of cocaine from bared breasts.

That’s to be expected: a potentially mundane (if ultimately lucrative) company startup story looks a lot better through a rock and roll filter. Fincher and Sorkin know that in order to get us interested in these characters, callow ambition, extreme privilege and outlandish betrayal need foregrounding at the expense of discussions over server capacity. Eisenberg’s Zuckerberg seems to be pitched as an awkward chap who becomes intoxicated by the sudden ability to create the sort of social interactions which he has always struggled to achieve himself. Whether or not the real Zuckerberg fits this description is immaterial, unless you happen to be Zuckerberg.

I’d hate to see a Facebook-sanctioned version of The Social Network – the late, great Tony Wilson’s line about 24 Hour Party People, that the film correctly “printed” the legend, not the truth, springs to mind – but I do sort of wonder whether Zuckerberg and co might be right to suggest that this is a film whose very existence is dubious.

While there is undoubtedly a juicy tale in there somewhere, am I alone in wondering if this is another – albeit highbrow – example of a pitch being greenlit primarily on the basis of mainstream brand identification? How far is it from a Transformers, or a He’s Just Not That Into You, the one based on a children’s toy, the other on a bestselling self-help book? Both were shallow excuses for movies which arrived in multiplexes because studios knew they had ready-made audiences.

The story of Facebook’s birth does not even seem particularly emblematic of a voguish historical trend. It is not a Wall Street for 2010, because the circumstances that created Facebook did not lead to the rise of an entire tribe of wannabe social network creators, and even if it had, no one would have been remotely interested in what they got up to.

Check out the above trailer for The Social Network, and it’s apparent that the film-makers try and hook us with a reminder that this is a service most of us use every day. There are the “likes”, the tagged photos and the status updates, and a glimpse of the apparently torrid tale that led to them becoming as much a part of the average person’s existence as using a microwave or picking up a mobile phone. Without the story revealed by this film, they seem to suggest, your waking, browsing life would be a whole lot different.

That grand supposition is ripe for satire, and some smart types have already posted fake trailers for movies about the creation of YouTube and Twitter. Which would be merely amusing if it weren’t for the fact that plans were revealed last week for a film about the birth of Google. Will the trailer feature a variety of anonymous computer users searching for the nearest post office, or checking whether the bloke who played that cop in the show years ago is still alive?Yet it would be impossible to scan your eyes over the cast and crew involved in The Social Network, or to watch that trailer, without feeling profoundly excited. (Tweets like this rave from Rolling Stone’s Peter Travers do little to soothe the pulse.) But if it does end up sweeping the board at next year’s Oscars (as some predict) it will not be because this was a story which simply had to be told on the big screen, any more than the birth of any corporation does.

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Stalking Shatner

Everybody loves William Shatner just ask Sarah Palin, I mean lets stalk him. I haven’t really thought this through …Costs, dose my pocket money stretch that far Nope, can I be bothered that’s a big nope OK I’ll just by the book and pretend its me stalking him.

The book

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‘Total Recall’ Remake WTF!

Get ready for a surprise!

Total Recall–”for a new generation of fans”–Columbia Pictures has announced their choice for who will direct this “contemporized” take on Philip K. Dick’s We Can Remember It for You Wholesale. Len Wiseman, the man who brought us Die Hard 4  and every fucking one of those Underworld films is reportedly  in final negotiations to direct this re-imagining. In the press release, Wiseman declares his fascination with the original story, and loosely promises to dive deeper into its world and themes–while maintaining the name Total Recall, of course, because no one’s going to see some shit called “We Can Remember It for You Wholesale.” Give me a name I can remember from a couple decades ago!

OK, this is just wrong Total Recall is a fukin classic you couldn’t make it any better if you tried I mean look at all the shitty remakes we’ve had over the last five years. I’m not going to list them I’ll just mention one that came out this week A-Team what a pile of shit and it’s not about making a great film it $$. Here a nice article in the Independent.

Right as Churchill would has if he was still alive, we fight them on the internet, Facebook group “No Recall” Twitter lets go and see if we can save this movie. Or we can let them make it and bitch about it later.

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Mel’s at it again!

ArrrrrHhahaha!!!

Because the audio recordings weren’t enough, RadarOnline is now quoting e-mails Mel Gibson wrote Oksana Grigorieva they day after he allegedly punched her in the mouth while she may or may not have been holding their baby. (Child services thinks not.) In the emails, Mel is apologetic and begs for Oksana to call him which I think we all know how that turned out:

RadarOnline.com has discovered that authorities possess an email apology from Mel to Oksana that was sent early the morning after the altercation.

“Could you please call me. I want to tell you how unspeakably sorry I am,” Mel wrote at 9:50 am on January 7. But that wasn’t his first email after the fight. RadarOnline.com learned that at 8:38 am, Mel emailed Oksana: “How’s your tooth?”

Interestingly, when Gibson was interviewed by the Los Angeles County Sheriff’s Department on Sunday, he asserted his Fifth Amendment right against self incrimination, refusing to discuss the domestic violence aspect of the case.

Jesus Christ, is there any form of communication Mel Gibson didn’t use to implicate himself? There’s probably carrier pigeons flying around southern California warbling “Blow me!” at each other as we speak. No, really, it’s only a matter of time until authorities find an Etch-a-Sketch with the words “Mel No Punch No More” written under a penis going into a giant pair of lips. (We forget the man’s an artist.) and here’s a link to one of his greatest moments on YouTube, enjoy.

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Inception saves the world of film:

Yesterday Christopher Nolan’s Inception came out in theaters.  Having seen it, I can’t help but feel that films like Inception are the reason why I love watching movies.

I don’t think the film is perfect, nor a masterpiece. It’s a hugely ambitious film about the nature of ideas and dreaming, that happens to be a crowd-pleasing action blockbuster, but it’s also flawed in many significant respects (see Adam’s review for an explanation of some of them). Yet rarely does a studio give a director $100+ million to create a spared-no-expense, pulls-no-punches, extravagant action film based on an original story (notable previous examples: The Matrix and more recently, Avatar). The result, this time around, is something unique and visually arresting, a true standout among a sea of 2010’s cinematic crap and if you’ve read my previous post about what’s coming out this year mostly a pile of crap.

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(I want) Giant HE MAN collection

I just found this on ebay it’s a giant he man collection with over 100 pieces it includes 40 figures, 2 castle grey sculls, 1 Snake Mountain , 1 bird, 4 vehicles , 2 special equipment (Stilt Stalker , Megalaser), 1 mini comic and 3 cats.

I’m gonna bit and take over Eternia.

Link EBAY

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Knife in the back for Tom Cruise in Knight and Day

Tom Tom

He may not be America’s sweetheart, but Cruise has come in for disproportionate criticism over his latest team-up with Cameron Diaz. Meanwhile, Twilight tween fever hits the US this weekend, and Toy Story 3 still tops the charts

Toy Story 3’s early heroics at the box office is no surprise given Pixar’s track record. In its second weekend the animated sequel sold a further $59m in tickets, according to estimates from Buena Vista, and stands at $226.6m. The movie has started well overseas, too, grossing $100m from 12 territories for a $326.6m global take. It opens in the UK on 19 July.

The ensemble comedy Grown Ups led by Adam Sandler launched well in second place and Sony chiefs will look for at least $100m by the end of the theatrical run, following the $41m debut. There’s plenty more money to be made heading into the 4 July holiday weekend: even though The Twilight Saga: Eclipse will almost certainly dominate that session, Grown Ups will prosper as the only mainstream comedy with well-established comedy stars. Chris Rock, Kevin James of Mall Cop fame, David Spade and Rob Schneider round out the lead cast.

But the real focus of attention this weekend was Knight and Day, Fox’s action comedy that reunites Tom Cruise and Cameron Diaz after they burned up the screen together in 2001’s otherwise ill-conceived Vanilla Sky. Knight and Day ranked third on $20.5m, rising to $27.8m when you factor in tickets sold since the early Wednesday debut. This is, believe it or not, pretty good going considering what’s been happening here for the past couple of weeks.

Can Cruise bounce back from Oprah?

The knives have been out for Knight and Day. Audiences didn’t express much interest in seeing it, according to the tracking data, while the vocal entertainment press – as moronic a pack of followers as you are ever likely to see beyond the rural confines of a sheep trial – got on its back seemingly because everybody else was doing it. The problem, it appears, is that America still hasn’t forgiven Cruise for his cardiovascular workout on Oprah Winfrey’s couch back in the summer of 2005.

Since then he’s struggled to reclaim his place in the hearts of the American public, even though the movie appearances have by and large been memorable (Mission: Impossible III – great fun; Lions for Lambs – the exception to this list; Tropic Thunder – world-class cameo; Valkyrie – underrated). He’s too old, people said. Nobody will care. Well they did care, albeit they were fewer than before. The movie’s OK: formulaic, no heart, serviceable action sequences … but graced by terrific chemistry between the two romantic leads. It could be a good antidote next weekend to the Twilight tween virus, Toy Story 3, Grown Ups and the youth-oriented appeal of M Night Shyamalan’s new fantasy, The Last Airbender.

A Knight’s tale

The fact that Knight and Day ever got to the screen in the first place is a small miracle. The script has passed across the laptops of several writers and was originally conceived as a comedy vehicle for Gene Hackman (yes, he), opposite Justin Long (Live Free or Die Hard). When that fell apart, the producers tried to rope in Chris Tucker and Eva Mendes. Tucker took a long time to move the project forward, as is his wont, and eventually that pairing dissolved too.

Sony took a look and passed on the project, and it eventually wound up at Fox. Adam Sandler also flirted with the idea of starring, but wisely pulled out, arguing that moviegoers would never buy him as an action star. Through various iterations the script turned into an action comedy and Fox’s co-chairman Tom Rothman kept a very close eye on production, as is his wont, and changed the title from Wichita to what it is today – which, by the way, makes no sense when you see the movie.

North American top 10, 25–27 June 2010

1. Toy Story 3, $59m. Total: $226.6m

2. Grown Ups, $41m

3. Knight and Day, $20.5m. Total: $27.8m

4. The Karate Kid, $15.4m. Total: $135.6m

5. The A-Team, $6m. Total: $62.8m

6. Get Him to the Greek, $3m. Total: $54.5m

7. Shrek Forever After, $2.9m. Total: $229.3m

8. Prince of Persia: The Sands of Time, $2.8m. Total: $86.2m

9. Killers, $2m. Total: $44m

10. Jonah Hex, $1.6m. Total: $9.1m

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Sexy X Woman

Alice Eve, the gal who’s out of Jay Baruchel’s league in She’s Out of My League until (spoilerz alert!) it turns out his heart is a perfect ten or something so they fly off in a plane together, is reportedly  in talks to play Emma Frost in Matthew Vaughn’s X-Men: First Class. Frost, also known as White Queen, also known as the one who’s basically wearing lingerie all the time so you have to hide her trading card from your mom, began as a psychic-powered bad guy but eventually would become a powerful ally to the X-Men, and also she started being able to turn her skin into diamond at some point. Her inclusion in this prequel piece may seem odd considering her age and comic history, but whatever, you big nerd, they’re going to put the hot babe character in this to be a hot babe and you’re just going to have to abandon your strict adherence to canon, embrace your lonely horniness and accept it. Once she walks on set the writers will change the script, he powers will be to make a man cum in seconds then they will all be queuing outside the Winnebago helping her practise the scenes.  I should have been a writer.

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Grease Sing-A-Long

The original high school musical is back!

In Movie Theaters: July 8, 2010

When Travolta didn’t where a wig….Rydell High’s most famous graduating class is going back to school. A newly restored print brings the highest-grossing musical of all time, “Grease” (1978), to the big screen as a sing-along.

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Have a Look at Thor

Kneel beneath me scum bags.

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